Updated for 2025 · Covers Karachi, Lahore, Islamabad, and beyond · Includes on-page, technical, and local SEO experts
How we selected these SEO mentors
“Top” is subjective, but we focused on practical, measurable qualities:
- Real-world impact: case studies, traffic growth, revenue, job placements, or documented campaign results.
- Teaching footprint: consistent training via workshops, courses, YouTube, podcasts, or mentoring cohorts.
- Curriculum quality: updated for Google’s core updates, Helpful Content guidance, E-E-A-T, and Core Web Vitals.
- Community contribution: open-source tools, guides, meetups, or active Q&A with learners.
- Accessibility: availability for Pakistani learners, including Urdu-friendly resources or Pakistan-centric examples.
Note: Always verify current offerings, schedules, and pricing, as these change frequently.
Top SEO teachers and mentors in Pakistan
Abdul Wali (Online Ustaad)
Udemy
YouTube
Abdul Wali is one of Pakistan’s earliest and most prolific educators in SEO, blogging, and digital entrepreneurship. Through his Online Ustaad brand and courses, he has taught thousands of learners the fundamentals of on-page SEO, WordPress, Google Analytics, and monetization via AdSense and affiliate marketing.
- Strong for: beginners, WordPress SEO, content strategy, niche site building.
- Where to learn: OnlineUstaad.com, Udemy, YouTube (search “Abdul Wali Online Ustaad”).
- Sample topics: keyword research, site structure, link-building basics, Google Search Console.
Ali Raza (AliRaza.co)
Consulting
Workshops
Based in Lahore, Ali Raza is a well-known digital marketing trainer and consultant who covers SEO alongside PPC, social advertising, and growth strategy. His marketing blog AliRaza.co has published practical guides for years, and he regularly runs training programs for professionals and business owners.
- Strong for: integrated SEO and PPC strategy, local SEO, lead generation.
- Where to learn: aliraza.co (consulting and blog), events and workshops.
- Sample topics: competitor analysis, on-page optimization, local citations, conversion tracking.
Syed Irfan Ajmal
Speaker
Podcast
Syed Irfan Ajmal is a growth marketer and SEO-focused content strategist known for speaking at conferences and contributing to leading marketing publications. His mentoring emphasizes sustainable organic growth through high-quality content, digital PR, and thought leadership.
- Strong for: content-led SEO, digital PR, link earning, brand positioning.
- Where to learn: conference talks, LinkedIn, podcast interviews, private training.
- Sample topics: E-E-A-T, editorial calendars, outreach, analytics frameworks.
Moosa Hemani (SETalks)
Blog
Consulting
Moosa Hemani is a seasoned SEO consultant and founder behind SETalks, known for sharing in-depth insights and interviews with global SEOs. He blends technical SEO with content and link building, and often mentors teams looking to scale organic growth responsibly.
- Strong for: technical SEO, auditing, scalable content operations.
- Where to learn: setalks.com (blog/podcasts), consulting engagements.
- Sample topics: site architecture, crawl budget, schema markup, Core Web Vitals.
Ammar Ali (All Blogging Tips)
Blogging
Affiliate SEO
Ammar Ali, the founder of AllBloggingTips.com, has taught a generation of Pakistani bloggers how to build sites that rank and earn. His tutorials cover practical on-page SEO, content optimization, and the nuances of affiliate SEO that are still relevant in 2025.
- Strong for: beginners, content SEO, affiliate marketing basics.
- Where to learn: allbloggingtips.com and social channels.
- Sample topics: search intent, meta optimization, internal linking, topical clusters.
Muhammad Ismail (Ismail Blogger)
YouTube
Affiliate SEO
Popularly known as “Ismail Blogger,” Muhammad Ismail teaches SEO with a strong focus on niche websites and affiliate monetization. His content resonates with Pakistani freelancers and students pursuing passive-income projects built on solid organic traffic.
- Strong for: niche selection, keyword mapping, on-page SEO, outreach.
- Where to learn: ismailblogger.com, YouTube (“Ismail Blogger”).
- Sample topics: content briefs, buyer-intent keywords, link prospects, SERP analysis.
Hisham Sarwar (BeingGuru)
DigiSkills
Freelancing
Hisham Sarwar is renowned for freelancing education in Pakistan via BeingGuru and national initiatives. While his primary niche is freelancing, he frequently teaches SEO fundamentals as a core skill for Upwork and Fiverr success, helping students productize SEO services.
- Strong for: freelancing with SEO, client communication, service packaging.
- Where to learn: beingguru.com, YouTube, national e-learning programs.
- Sample topics: pricing SEO projects, proposals, client onboarding, basics of audits.
Salman Aslam (Omnicore)
Agency
Content Strategy
Salman Aslam leads Omnicore, an agency well-known for in-depth marketing content and data-driven SEO. He mentors marketing teams on building editorial engines that improve topical authority and organic visibility across competitive niches.
- Strong for: editorial SEO, statistics-driven content, authority building.
- Where to learn: omnicoreagency.com (guides), private workshops.
- Sample topics: keyword clustering, pillar pages, linkable assets, digital PR.
Usman Latif (Growth & MarCom Trainer)
Workshops
Growth Marketing
Usman Latif is a respected growth and marketing trainer who covers SEO as part of broader acquisition funnels. His sessions combine practical frameworks with case stories from Pakistani brands, helping teams align SEO with product and performance marketing.
- Strong for: SEO in the marketing mix, growth loops, B2B content.
- Where to learn: LinkedIn, workshops, corporate training.
- Sample topics: ICP research, content-led funnels, lead-gen SEO, measurement.
Other notable Pakistani professionals who frequently share valuable SEO insights include agency leaders, technical specialists, and niche bloggers. Keep an eye on LinkedIn, Twitter/X, and local marketing communities for emerging mentors offering updated guidance on Google’s core updates, Helpful Content signals, and experience-based content frameworks (E-E-A-T).
Institutes and bootcamps with notable SEO mentors
IDM-style digital marketing programs
Several reputable training providers in Karachi, Lahore, and Islamabad run multi-week digital marketing programs that include dedicated SEO modules. These modules are often taught by working professionals who cover technical audits, on-page strategy, and analytics.
- Look for: hands-on projects, live audits, Search Console usage.
- Ask for: trainer profile, latest curriculum, case studies.
PNY-style short courses
Short courses and bootcamps are ideal for beginners starting with keyword research, content optimization, and local SEO (Google Business Profile). Quality varies, so review trainer experience and student feedback.
- Look for: Urdu-friendly delivery, templates, graded assignments.
- Ask for: practice sites for audits and implementation.
National e-learning initiatives
Government-backed platforms have offered free SEO courses accessible nationwide. These are valuable for foundational knowledge and can be paired with practical projects to build a portfolio.
- Look for: quizzes, Q&A forums, updated modules.
- Pair with: live communities and mentorship for feedback.
University and executive programs
Universities and executive centers occasionally run digital marketing certificates with SEO segments taught by guest industry trainers. These are best for managers and founders seeking strategy-level understanding.
- Look for: capstone projects, cross-discipline learning (branding, analytics).
- Ask for: real company cases, current algorithm updates coverage.
Important: Verify current instructors and syllabi; schools frequently rotate mentors and update course outlines.
How to choose the right SEO mentor in Pakistan
- Alignment with goals: technical audits vs. content SEO vs. local SEO vs. affiliate SEO vs. eCommerce SEO.
- Proof of outcomes: case studies, ranked pages, traffic lift, revenue impact, student placements.
- Curriculum freshness: coverage of 2024–2025 core updates, Helpful Content policy, E-E-A-T, Core Web Vitals, structured data.
- Teaching style: Urdu/English preference, live Q&A, feedback loops, code-level guidance if needed.
- Portfolio-building: practical assignments (audits, content briefs, internal linking maps, schema), not just theory.
- Community access: alumni groups, Slack/Discord, office hours, accountability checks.
- Ethics and safety: no black-hat link schemes, PBNs, or risky tactics that can trigger manual actions.
Tip: Ask for a sample lesson or a short discovery call. A 15-minute conversation reveals teaching clarity, your fit, and how personalized the mentorship will be.
Beginner-to-advanced SEO learning roadmap (Pakistan edition)
- Foundations
- How search engines crawl, render, index, and rank pages.
- Search intent, SERP features, and query classifications (informational, transactional, navigational, local).
- Core tools: Google Search Console, Google Analytics 4, PageSpeed Insights, Screaming Frog (or similar).
- On-page SEO
- Keyword research for Pakistan-specific queries (Urdu, Roman Urdu, localities).
- Content briefs, headings, meta tags, internal linking, image optimization.
- Topical clusters and pillar pages to build authority.
- Technical SEO
- Site architecture, sitemaps, robots.txt, canonicalization, duplicate content.
- Core Web Vitals, mobile-first indexing, JS SEO basics.
- Structured data (schema.org), rich results, and indexation management.
- Off-page SEO and digital PR
- Quality link acquisition, outreach, HARO/alternatives, brand mentions.
- Local SEO: Google Business Profile optimization, citations, reviews.
- Analytics and iteration
- Rank tracking, cohort analysis, content refresh cycles.
- Measuring ROI: leads, sales, assisted conversions, LTV.
- Career and freelancing
- Portfolio: publish audits, case studies, before/after graphs.
- Service packaging: audits, content SEO retainers, technical sprints.
- Client acquisition: proposals, discovery, scoping for local Pakistani SMEs and international clients.
Frequently asked questions
Who is the best SEO teacher in Pakistan?
It depends on your goal. For beginners and bloggers, Abdul Wali and Ammar Ali are strong. If you want content-led growth and PR, consider Syed Irfan Ajmal or Salman Aslam. For technical SEO depth, explore Moosa Hemani. For freelancers adding SEO services, Hisham Sarwar’s material helps with packaging and sales. Review each mentor’s recent content and outcomes before choosing.
What does a good SEO curriculum include in 2025?
Up-to-date guidance on Helpful Content, E-E-A-T, Core Web Vitals, structured data, internal linking strategies, topical authority, and sustainable link earning. It should include hands-on audits, Search Console workflows, and content briefs—not just definitions.
How much do SEO courses cost in Pakistan?
Free to modest for national e-learning programs and YouTube channels, mid-range for short bootcamps, and higher for personalized mentorship or corporate training. Prices vary widely; evaluate value by outcomes and support (feedback, office hours, capstones).
Is SEO still a good career in Pakistan?
Yes. Pakistani agencies, startups, and global clients are actively hiring SEOs across content, technical, and analytics roles. With remote work and Pakistan’s strong freelancing ecosystem, skilled SEOs can build resilient careers and agencies.
How can I practice SEO if I’m new?
Build a small site on WordPress or a headless CMS; run a full audit, publish 10–20 high-quality articles around a niche, implement schema, optimize Core Web Vitals, and track performance. Document every step in a public case study; this doubles as a portfolio for jobs or clients.
Quick links to mentors and platforms
- Abdul Wali (Online Ustaad): search “OnlineUstaad.com” or “Abdul Wali Udemy”.
- Ali Raza: aliraza.co
- Syed Irfan Ajmal: LinkedIn (search his profile) and conference talks.
- Moosa Hemani: setalks.com
- Ammar Ali: allbloggingtips.com
- Muhammad Ismail: ismailblogger.com
- Hisham Sarwar: beingguru.com and YouTube
- Salman Aslam: omnicoreagency.com
- Usman Latif: find via LinkedIn for workshops and training
We recommend verifying current websites and channels, as creators sometimes rebrand or migrate platforms.
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