Ecommerce SEO packages for Pakistan stores

What Is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your online store so your product, category, and content pages rank higher in search engines like Google. It blends technical SEO, on-page optimization, content strategy, link building, conversion rate optimization (CRO), and analytics. For Pakistan-based stores, a strong ecommerce SEO strategy addresses local intent, bilingual search behavior (English and Urdu/roman Urdu), and city-level queries.

Related terms you’ll hear include: product page optimization, category SEO, faceted navigation control, structured data/schema markup, Core Web Vitals, mobile-first indexing, internal linking, and rich snippets.

Why Pakistan-Specific SEO Matters

• Language and intent: People search in English, Urdu, and roman Urdu. Example queries: “women lawn suits online Pakistan,” “آن لائن جوتے,” “online kapray Karachi.”
• Mobile-first: Majority of users browse and purchase on smartphones, often on 3G/4G connections—so page speed and lightweight images are critical.
• Payment preferences: COD (Cash on Delivery), Easypaisa, and JazzCash matter—keywords and trust signals should address these preferences.
• City-centric logistics: Delivery speed and costs differ by Karachi, Lahore, Islamabad/Rawalpindi, Faisalabad—local landing pages help.
• Seasonality: Ramadan/Eid, Independence Day, 11.11, 12.12, winter/summer collections, and PSL spikes influence search demand.

Core Components of an Ecommerce SEO Package

1) Technical SEO Audit and Fixes

• Site crawl and indexation (sitemap.xml, robots.txt, canonical URLs)
• Faceted navigation control (filters, parameters, duplicate content)
• Page speed and Core Web Vitals (LCP, INP, CLS)
• Structured data (Product, Breadcrumb, Organization)
• Internationalization (optional Urdu/English hreflang)
• Clean URL structure for categories and products
• Pagination handling and internal linking

2) On-Page Optimization

• Keyword mapping to categories, subcategories, and products
• Title tags, meta descriptions, H1–H3 headings
• Unique product descriptions and attributes (size, material, warranty)
• Image SEO (alt text, WebP, compression, lazy loading)
• Internal linking for crawl depth and relevance

3) Content Strategy

• Collection guides, buying guides, comparison pages
• Blog content addressing pain points and seasonality
• FAQs and help-center content to capture informational queries
• Bilingual content clusters targeting Pakistan search behavior

4) Authority Building

• White-hat link building and digital PR
• Brand mentions from local publications, community blogs, and partners
• Supplier and marketplace partnership links

5) Local SEO

• Google Business Profile for pickup points/warehouses
• City landing pages (e.g., “Delivery in Karachi within 2 days”)
• Local citations and NAP consistency

6) Conversion Rate Optimization (CRO)

• UX audits for mobile PDP/PLP templates
• Trust badges (COD, Easypaisa, JazzCash, return policies)
• A/B testing titles, CTAs, and product copy

7) Analytics and Reporting

• GA4 setup and ecommerce events
• Google Search Console integration and error resolution
• Monthly performance dashboards and insights

Ecommerce SEO Packages and Pricing in Pakistan (PKR)

Real pricing depends on catalog size, platform (Shopify, WooCommerce, Magento), current SEO health, content needs, and growth targets. The ranges below reflect typical monthly retainers in the Pakistan market.

Starter Package (Best for small catalogs or new stores)

• Price range: PKR 35,000–75,000/month
• Deliverables:
  • Technical audit + priority fixes (limited dev scope)
  • Keyword research and mapping for top categories
  • On-page optimization for 10–20 pages/month
  • Basic structured data (Product, Breadcrumb)
  • Monthly reporting and GSC monitoring

Growth Package (Mid-size stores targeting scale)

• Price range: PKR 80,000–180,000/month
• Deliverables:
  • Comprehensive technical implementation + Core Web Vitals
  • Full keyword universe build-out (head + long-tail, Urdu/roman Urdu)
  • On-page optimization for 30–80 pages/month
  • Content production (blogs, buying guides) 4–8 pieces/month
  • Link acquisition and digital PR outreach
  • Local SEO setup and city landing pages
  • Conversion audits with A/B testing recommendations

Scale/Enterprise Package (Large catalogs, aggressive growth)

• Price range: PKR 200,000–500,000+/month
• Deliverables:
  • Deep technical work (faceted navigation, parameter handling)
  • Programmatic SEO for large category trees
  • Content at scale (topic clusters, bilingual)
  • Digital PR with newsrooms and industry publications
  • Dedicated CRO sprints and UX testing
  • Custom dashboards and revenue attribution models

Popular Add-ons

• Daraz/Marketplace listing optimization
• Urdu content writing and roman Urdu keyword targeting
• Product photography optimization and image CDN
• Schema enhancements (Review, AggregateRating, FAQ)

Keyword Research for Pakistan Stores

Effective keyword research blends commercial, transactional, and informational queries—across English, Urdu, and roman Urdu. Use Google Search Console, Google Keyword Planner, and third-party tools to quantify demand.

Examples by vertical

• Fashion: “women lawn suits online Pakistan,” “abaya price in Pakistan,” “آن لائن کپڑے خریدیں,” “online kapray Lahore.”
• Electronics: “buy mobile phones Karachi,” “laptop i5 8gb ram price in Pakistan,” “gaming headphones Pakistan.”
• Beauty: “best sunscreen in Pakistan,” “makeup brushes set price,” “فاؤنڈیشن آن لائن.”
• Grocery/Baby: “baby diapers online Pakistan,” “atta price Karachi,” “feeder bottle Pakistan.”
• Home: “sofa set price in Pakistan,” “bedsheets online Lahore,” “curtains islamabad delivery.”

Cluster your keywords by intent:
– Category/collection: “sneakers for men in Pakistan”
– Product: “Adidas XYZ size 42 price in Pakistan”
– Informational: “how to measure shoe size in cm”
– Local: “women sandals Karachi same day delivery”

On-Page SEO Checklists (Category, Product, Blog)

Category/Collection Page SEO

• H1 with primary keyword (e.g., “Men’s Sneakers in Pakistan”)
• Intro copy (80–150 words) explaining selection, delivery, COD, returns
• Filterable attributes (brand, size, color, price) with SEO-friendly handling
• Pagination with canonical to page 1; avoid indexing deep paginated pages
• Internal links to key subcategories and related guides
• Schema: BreadcrumbList; optional FAQ if relevant

Product Page (PDP) SEO

• Unique title: include brand + model + key attribute + “price in Pakistan” where natural
• Descriptive H1 and 200–400 words of original copy (features, materials, warranty)
• Trust signals: COD, Easypaisa/JazzCash, delivery times by city, return policy
• High-quality images (WebP), descriptive alt text, image dimensions declared
• Structured data: Product, Offer, Review; include availability and price
• Internal links: link back to category, recommend related products

Blog/Guide SEO

• Topic clusters around core categories (e.g., “Sneaker Size Guide Pakistan”)
• Include local context: climate, seasonality (Ramadan/Eid gifting, wedding season)
• Answer FAQs and link to relevant categories and products
• Use clear, scannable subheadings and comparison tables

Technical SEO for Shopify & WooCommerce

Shopify Considerations

• Control duplicate URLs: prefer product URL at /products/slug; canonicalize variants
• Collections and filters: ensure filtered URLs don’t index by default; use canonical to main collection
• Theme performance: remove unused apps/scripts; lazy load; minify assets
• Enable Product schema via theme or app; validate in Rich Results Test

WooCommerce Considerations

• Permalinks: set SEO-friendly product/category slugs
• Parameter and pagination control with noindex or canonical where required
• Page speed: server-side caching, object cache, image CDN, PHP version updates
• Use an SEO plugin to manage titles, metas, schema, and sitemaps

Universal Technical Best Practices

• Robots.txt: block internal search and filtered parameters when needed
• XML sitemaps: only canonical URLs, keep them clean and under index budget
• Core Web Vitals: optimize LCP image, reduce JS, defer non-critical scripts
• 404 and redirects: fix broken links; use 301s for discontinued products to nearest match
• Hreflang (if bilingual): map English and Urdu pages correctly

Helpful resources:
– Google on structured data: https://developers.google.com/search/docs/appearance/structured-data/product
– Core Web Vitals: https://web.dev/vitals/
– Hreflang: https://developers.google.com/search/docs/specialty/international/localized-versions

Local SEO for Ecommerce (Karachi, Lahore, Islamabad)

• Google Business Profile for your pickup point or office to capture branded and local searches
• City pages describing delivery timelines, shipping fees, COD availability, and returns
• Local citations (consistent NAP) on reputable Pakistan directories and industry associations
• Localized content (e.g., “Same-day delivery in Karachi for orders before 12 pm”)

Link Building and Digital PR in Pakistan

• Supplier/brand partnerships: get listed on partner “Where to Buy” pages
• Local publications: contribute expert commentary or shopping guides
• Community blogs and review sites: honest product reviews and comparisons
• University/college clubs and events: sponsorship mentions when relevant
• Resource pages: “best stores for [category] in Pakistan” roundups
• Influencer collaborations that include website mentions (not just social)

Reporting, KPIs, and a 90-Day Plan

Key KPIs

• Organic clicks, impressions, average position (Search Console)
• Organic sessions, revenue, conversion rate (GA4)
• Category and product page rankings for target keywords
• Click-through rate (CTR) from SERP improvements
• Core Web Vitals performance (LCP, INP, CLS)

90-Day Execution Plan

Days 1–30:
– Full technical audit, implement quick wins
– Keyword research and mapping
– Optimize top 10–20 categories/products
– Set up GA4, GSC, and dashboards

Days 31–60:
– Structured data across catalog
– Publish initial content cluster (4–6 posts/guides)
– Begin link outreach and brand partnerships
– CRO fixes on PDP/PLP templates

Days 61–90:
– Expand on-page optimization across priority SKUs
– Launch city landing pages and local citations
– Continue content at scale and digital PR
– Review KPIs; adjust roadmap

How to Choose an Ecommerce SEO Provider in Pakistan

What to Look For

• Proven ecommerce case studies (Shopify/WooCommerce experience)
• Clear deliverables and monthly roadmap
• Technical SEO capability (Core Web Vitals, faceted navigation)
• Bilingual keyword research and content production
• Transparent reporting tied to revenue outcomes

Red Flags

• Guarantees of #1 rankings or impossible timelines
• Opaque link building or “private networks”
• No access to GA4/GSC or lack of monthly reporting
• Copy-paste audits without platform-specific fixes

FAQs: Ecommerce SEO Packages for Pakistan Stores

How much does ecommerce SEO cost in Pakistan?

Monthly retainers typically range from PKR 35,000–75,000 (Starter), PKR 80,000–180,000 (Growth), and PKR 200,000–500,000+ (Scale). One-time audits, migrations, or content playbooks are priced separately.

How long until we see results?

Technical fixes and on-page updates can improve crawlability and CTR in 30–60 days. Significant traffic and revenue growth usually builds over 3–6 months, compounding beyond 12 months.

Do I need Urdu content?

If your audience searches in Urdu or roman Urdu, yes. Bilingual clusters help capture wider demand and local intent, especially for fashion, grocery, and home categories.

Is ecommerce SEO different from regular SEO?

Yes. Ecommerce SEO emphasizes category/product templates, faceted navigation control, structured data for products, and conversion-centric UX for PDP/PLP pages.

Shopify vs WooCommerce: which is better for SEO?

Both can rank well. Shopify is simpler but needs care with duplicates and apps. WooCommerce offers flexibility but requires strong hosting, caching, and technical management.

Should we optimize for Daraz?

Yes for marketplace visibility, but marketplace listing SEO is separate from your own-site SEO. Use both to diversify sales channels.